Job Description

Le Vian, a renowned luxury jewelry brand recognized for its exquisite craftsmanship and unique designs, is seeking a highly talented and experienced Senior Manager of Marketing to join our dynamic team. As the Senior Manager of Marketing, you will play a crucial role in shaping and directing the Le Vian brand image and ensuring its consistent representation across various marketing channels. Your strategic thinking, creativity, and passion for luxury products will be key in driving the brand's growth and maintaining its prestigious reputation in the jewelry industry.

Responsibilities :

1. Oversee All Aspects of Marketing Department : Provide leadership, guidance, and oversight to staff as well as external teams. Direct and coordinate the efforts of each marketing channel within the department, such as: print and promotions, digital and email marketing, social media, and e-commerce/web design. Establish and enforce goals and metrics for each channel and its respective staff members. Cultivate a collaborative environment to maximize the talent and effectiveness of all team members.
2. Marketing and Brand Strategy Development: Develop and implement innovative and comprehensive brand strategies aligned with Le Vian's vision and values for both our brand as a whole as well as new designs and collections. Define the brand's unique positioning and differentiation in the market to strengthen brand equity.
3. Marketing Campaigns and Product Launches: Collaborate with cross-functional teams, including creative, marketing, and product development, to conceptualize and execute compelling marketing campaigns that effectively communicate Le Vian's brand essence and product offerings. Develop, approve, and distribute corresponding collateral for all campaigns and events. Monitor campaign performance and make data-driven adjustments to optimize results. Lead the planning and execution of product launches, ensuring alignment with brand positioning and maximizing exposure and impact. Collaborate closely with the product development team to create compelling product narratives that resonate with target audiences.
4. Brand Guidelines: Establish and maintain brand guidelines, ensuring consistency in brand voice, visual identity, and messaging across all touchpoints, including print, digital, social media, and in-store displays. Train and guide internal teams and external partners on brand guidelines to maintain brand integrity.
5. Market Research and Analysis: Conduct thorough market research to gain insights into customer behavior, market trends, and competitor activities. Utilize data-driven insights to identify opportunities and challenges for the brand and develop strategies to drive market penetration and brand growth.
6. Relationship Management: Build and nurture relationships with key stakeholders, including media partners, influencers, industry experts, and potential brand ambassadors. Identify and leverage opportunities for brand collaborations, sponsorships, and strategic partnerships to enhance brand visibility and reach.
7. Brand Performance Tracking: Monitor key brand performance metrics, such as brand awareness, customer satisfaction, and market share. Regularly analyze and report on brand performance, providing actionable insights and recommendations to drive continuous improvement.
8. Budget Management: Develop and manage the brand marketing budget effectively, ensuring optimal allocation of resources to maximize ROI. Track expenses, monitor budget utilization, and provide regular reports to the management team.

Join Le Vian's team of passionate professionals and contribute to the growth and success of our prestigious luxury jewelry brand. As the Senior Manager of Marketing, you will have the opportunity to shape the brand's future, engage with a discerning customer base, and make a lasting impact on the jewelry industry.

Requirements :

• Bachelor’s degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
• Proven experience as a Manager of Marketing or a similar role in the luxury or high-end consumer goods industry.
• Demonstrated ability to lead, motivate, and develop a creative team.
• Deep understanding of luxury brand positioning, brand management principles, and marketing strategies.
• Exceptional creativity and demonstrated ability to think strategically and execute tactically.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
• Proficiency in market research and analysis, with a strong ability to derive actionable insights.
• Up-to-date knowledge of digital marketing trends and platforms, including social media and e-commerce.
• A passion for luxury products, fashion, and jewelry industry trends.
• Flexibility to travel as needed for brand events, trade shows, and other marketing activities.

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