Job Description

About Coalmarch

Coalmarch is a technology-enabled digital marketing agency that helps home service companies generate leads and grow their businesses through our proprietary website platform and performance-driven digital strategies. We’re a passionate group of creatives, strategists, and problem-solvers who thrive on helping our clients succeed.

At Coalmarch, we believe in doing great work with great people. We’re collaborative by nature, growth-minded at our core, and serious about fostering an environment where everyone has a voice—and is empowered to use it. If you’re looking to make an impact, sharpen your skills, and be part of a team that values both results and relationships, this could be the place for you.

What You'll Do

Passionate about your career in SEO and helping local businesses grow? Coalmarch is looking for an SEO Strategist to join our growing team in Raleigh, NC. As a SEO Strategist, you’ll join the SEO team, working closely with our Accounts team to brainstorm creative SEO strategies, generate year-over-year growth for our clients, communicate progress to clients, and ultimately retain accounts. Your responsibilities will include:

• Creating and maintaining creative SEO strategies and tactics for our home service clients with the ultimate goal of improving their organic traffic, leads, and keyword rankings year-over-year.
• Owning your client's entire holistic SEO strategy, which includes content optimization & messaging, website structure and hierarchy, keyword research and mapping, internal linking, on and off-site optimization, link building, competitor research, Google Business Profile management, and more.
• Monitoring client performance and working closely with Account Strategists to ensure that client’s organic goals are being monitored and met, and that performance improvement plans are being created and implemented when they are not.
• Communicating with clients directly on strategy calls to relay SEO strategies, performance, opportunities, threats, and solutions.
• Assisting with key projects in the organization related to cross-team collaboration, reporting/Analytics, SEO strategy, product initiatives, software, and more.
• Staying up-to-date on updates and shifts in the SEO industry as well as client-wide trends, and knowledge sharing with key groups across the organization.
• Leveraging a variety of SEO tools to identify performance opportunities for clients, including Google Analytics, Google Tag Manager, Google Search Console, WhiteSpark, AHREFs, BrightLocal, and more.

Qualifications

We believe to be successful in this role, you should bring:

• Bachelor’s Degree or relevant SEO experience
• 1-2 years of experience in a strategic SEO role
• Core foundational knowledge of SEO principles, Google's algorithm, and local vs. national or global SEO
• Marketing agency experience preferred but not required

Who You Are

At Coalmarch, we believe that getting the right people with the right values in the right seats is the key to long-term success—for both our company and every individual on our team. That’s why we care just as much about who you are as your experience.

• Accountable: You do what you say you'll do when you say you'll do it. You are reliable and accountable, and you don’t require excessive follow-up and micromanaging to reach desired outcomes.
• Proactive Communicator: You’re a clear, consistent communicator and proactively relay information, explanations, ideas, and opportunities clearly and frequently to the right people, including colleagues and clients.
• Critical Thinker: You regularly demonstrate critical thinking as it relates to strategies, processes, and ideas. You like to explore different ways to achieve an outcome, and you are able to think outside the box to do so!
• Adaptable: You enjoy structure, but are adaptable and open to changes, and it excites you to work in an environment that's ever-changing.
• Genuine Interest in SEO: You find SEO interesting and want to be an expert. You genuinely enjoy learning about the subject, bettering your skills every day, and want to help evolve our strategy as a team!

Perks & Benefits

• Great benefits: Health, dental & vision insurance, 401(k) with company match, job stability, annual raises, convenient office location, regular office snacks, quarterly paid lunches
• Strong culture: Shared values, transparent leadership, monthly fun events, meaningful relationships, volunteer opportunities, employee recognition systems
• Exceptional work-life balance: Flexible PTO policy you are encouraged to use, paid company holidays, & more
• Commitment to professional development: Promote-from-within culture, career advancement opportunities, weekly one-on-ones with your manager, 360-feedback systems, structured onboarding programs, ongoing training & skill development, public speaking opportunities
• Fulfilling work: Thought leadership, industry expertise, results-focused, data-driven, innovative, collaborative work

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